Advertising, Sex & Lies

I chose to blog on the essay written by Gloria Steinem: “Sex, Lies, and Advertising.” I found this essay very interesting, because it’s something that’s going on at the moment in society. Advertising is used in a very sexist manner. For example, the way car advertisements are only found in men’s magazines or how household products are presented in commercials by women. In addition, advertisement is used in a very subtle manner. In the article, the author mentions how, in magazines, an advertisement of a certain product is shown and a few pages later, you see the product being used in an article. This, discreetly, gets us thinking of ways that this product may be useful to us, causing us to want to buy it. This is a big issue in modern society, and I agree with the author that these advertising techniques need to be changed.